Startup Funding 101: A Beginner’s Guide to Raising Capital

This is your clear, jargon-free guide to startup funding – everything you need to know to navigate the landscape and make informed decisions about your startup’s financial future.


Every successful startup needs two essential ingredients: a great idea and the resources to bring it to life. When you’re a first-time founder, the world of startups can be full of confusing terminology and processes that can quickly become overwhelming. When and how should you start raising money for your startup, what is a ‘seed round’, and why do people keep talking about ‘Pulmonary Embolisms’ (PE)?? 

Don’t worry, I’ve got you covered. This is your clear, jargon-free guide to startup funding – everything you need to know to navigate the landscape and make informed decisions about your startup’s financial future.

Introducing my 101 guide to raising capital – a multipart series in which we’ll cover the following topics:

  • The different types of startup funding (bootstrapping, crowdfunding, and investment)
  • What the various funding rounds mean (pre-seed, seed, Series A, B, C, etc.)
  • The key players in the investment landscape (angel investors, venture capitalists, private equity)
  • The difference between equity and debt financing
  • Common pitfalls to avoid when raising capital including knowing when to say no. 
Links to each article:
  • Part 1: Types of Startup Funding
  • Part 2: Understanding Funding Rounds (coming soon)
  • Part 3: How to Choose the Right Funding Approach & Common Pitfalls (coming soon)

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